Welcome to The Quiet Rich, your weekly guide to a quiet mind and rich life. Today, I’m giving you the best secret to increase your luck surface area.
Today’s email is brought to you by…me. 🥰
It’s wild for me to say this. But in 3 years, I’ve grown from 1,000 to 1 million followers across LinkedIn, Instagram, and my newsletter. It has completely changed my career.
Everyone should be growing their personal brand right now. I teamed up with Ben Meer and Colby Kultgen, and we’ve taught our proven system to 1,100+ of the fastest-growing accounts on LinkedIn. Our coaching program is called Archimedes, and our next cohort starts on May 18th.
Ben and I are hosting a free masterclass on May 5th.
We’ll teach you exactly how to define your brand to attract clients and make money on social media. Register here for free.
CONTEXT
I can’t stop thinking about this quote: “In 1,000 parallel universes, you want to be wealthy in 999 of them. You don’t want to be wealthy in the 50 of them where you got lucky.” — Naval Ravikant
When most people think about luck, we’re picturing “blind luck.” Pure chance. Where we were born. Who our parents are. Winning the genetic lottery. That kind of luck is 100% out of your control.
But! There are 3 other types of luck that you can control.
This was described in great book called Chase, Chance, and Creativity by Dr. James Austin. His theory of the “4 kinds of luck” went viral in Silicon Valley thanks to blog posts by Mark Andreessen and Naval Ravikant.
Here are 3 specific ways to increase your “luck surface area.”
METHOD
Type 1: Luck from Hustle
This luck comes from persistence, hard work, and a bias towards action.
For example: A salesperson sends 100 cold messages. 80 get ignored. 15 say no. 5 say yes. One becomes her biggest client of the year. Was she "lucky"? Sure. But she also created the conditions for luck to happen.
How to train it:
- Say yes to more things (especially the ones that scare you a little)
- Set outreach quotas. 10 DMs a day. 1 coffee chat a week
- Brainstorm 20 ideas before committing to one
- Stop waiting for "the perfect time." Spoiler: it doesn't exist.
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Type 2: Luck from Preparation
If you’re super experienced in a field, you’ll spot a lucky break. Other people won’t even see the opportunity.
For example: A venture capitalist invests early in a scrappy startup that everyone else passes on. Five years later, it's a unicorn. The other investors kick themselves. But they didn't get "unlucky"—they just couldn't see what she saw.
How to train it:
- Pick a niche you genuinely love enough to go deep on
- Get 1% better at it every single day (this compounds insanely)
- Read everything. Talk to everyone. Become the person who notices patterns others miss.
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Type 3: Luck from Uniqueness
This is the rarest (and most powerful) form. Because once you have a strong brand, opportunities start hunting you down.
For example: A podcast host becomes so respected in her space that dream guests start DM'ing her asking to come on the show. Instead of chasing them, she built something they wanted to be part of.
How to train it:
- Show up consistently on a platform where your audience hangs out (LinkedIn is my personal favorite 😉)
- Create content that's unmistakably you—your voice, your lens, your stories
- Get coaching from someone who's done it before. (Shortcuts exist, take them.)
CLOSING THOUGHTS
Hustle until opportunities show up at your door. Deepen your expertise until you spot what others can't. Build a brand so magnetic that luck starts chasing you.
The best part? These three compound. Hustle leads to preparation. Preparation leads to uniqueness. Uniqueness leads to opportunities that hustle alone could never unlock.
Much love,
Jade
P.S. Want to master luck from Uniqueness? I have good news. Ben Meer and I are hosting a free masterclass on May 5th. The two of us will teach you exactly how to define your brand on social media (so you can make money from it).
It will be recorded if you can’t join live. But make sure you register here. Pssst. We’ll also send you 3 bonuses that some people would call us crazy to give away for free.
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